The General Product Safety Regulation (EU 2023/988) has been in force since 13 December 2024. Every non-EU business selling physical consumer products into the EU must appoint an EU-established Responsible Person — without one, products cannot legally be placed on the market, and marketplaces are increasingly enforcing this at the listing level.
Market-surveillance authorities have stepped up Safety Gate activity, with electronics and toys categories disproportionately represented. The practical risk for sellers is no longer just a regulatory notice — it is a delisting cascade, where one marketplace's enforcement triggers reviews across others.
What a compliant position requires
- An appointed EU-established Responsible Person.
- Maintained technical documentation and a retained EU Declaration of Conformity.
- A process for handling Safety Gate notifications and 24-hour incident reporting under Article 9.
Infiniti3 acts as your EU Responsible Person, maintains the documentation, and monitors Safety Gate notifications so issues are handled before they affect your listings.